If you want to reach every home in a neighbourhood, you do not need a mailing list. Canada Post Neighbourhood Mail delivers unaddressed flyers, postcards and samples to every address on the routes you choose. Here is how it works and how to plan a flyer drop that pays off.
What is Neighbourhood Mail?
Neighbourhood Mail is Canada Post’s unaddressed mail service. Your pieces carry no names or addresses. Instead, you choose delivery areas, and Canada Post delivers one piece to each address on those routes. You can usually choose houses, apartments, farms or businesses, depending on who you want to reach.
It is the Canadian answer to a question many people search for: is there an EDDM in Canada? Every Door Direct Mail is a U.S. Postal Service product. In Canada, Neighbourhood Mail does the same job.
Who it works for
- Restaurants, cafés and food delivery
- Retail stores and new openings
- Clinics, dentists and local services
- Real estate agents and home services
- Community events and non-profits
What affects the cost
The cost of a Neighbourhood Mail campaign depends on a few things:
- Number of addresses. The more routes you choose, the more pieces you need.
- Size and weight. A standard postcard costs less to deliver than a heavy multi-page flyer.
- Printing. Paper, colour and quantity all change the print price, and larger runs cost less per piece.
- Preparation. Pieces must be bundled and delivered to Canada Post to their standards.
Because each of these varies, it is best to price print and postage together for your exact campaign.
How to plan a flyer drop
- Set one goal. A grand opening, a seasonal offer or a new service. One clear message works better than five.
- Pick your areas. Use postal codes and routes around your location, or areas that match your best customers. Canada Post’s Precision Targeter tool helps you map routes and household counts.
- Design for a two-second glance. A strong headline, one image, the offer and how to respond.
- Make the response trackable. Use a unique code, phone number or QR code so you can measure results.
- Time the drop. Book the delivery window so the flyer lands just before your offer starts.
- Repeat. Response usually improves when people see your piece more than once.
Let RMS run the campaign
Resource Mail Services plans the areas, prints the flyers, bundles them to Canada Post standards and books the drop, so you only approve the design. Learn more about our direct mail services or request a quote.